First of all, I did remember to check, and Life cereal is still made with dye. Crazy!
Medicines...Can you imagine how much dye it takes to make a bottle of pain reliever/medicine that pretty purple/red/pink color? The dye-free products shown can be hard to find and unfortunately I have yet to find a less expensive store brand. We buy the national brands and pay a little more. I do try to use a coupon and pair those coupons with a store sale; then it's not too much more expensive than generic. I have not found a solution to many other over-the-counter and prescription medicines that come in every color from cotton candy blue to electric orange. I think that will be rapidly changing as consumers are demanding more dye-free options. If you know of other medicines that are dye-free, leave a comment! I would love to stock my RX cabinet before flu and cold season hits. :)
Instead of dye (and corn syrup) filled breakfast bars or toaster tarts, try Healthy Valley Organic Bars/Tarts. They are not whole wheat, but I have yet to find a ww version my kids will eat. These are great for mornings when we need a quick breakfast to get started with school or when we are out the door for church. These paired with fresh fruit and an organic drinkable yogurt make a great start to our day.
For the occasional treat when we go to the zoo or on other field trips we love the Florida's Natural line of "fruit snacks" and "fruit string". We discovered these when we were on a gluten free diet and my kids have loved them ever since! They are 66% fruit ingredients and have no artificial dyes. They do have a little corn syrup but you can't win them all! Like the medicines, these can be a little hard to find so I stock up when I see them.
For a quick lunch my boys love Back to Nature's 100% Whole Wheat Macaroni and Cheese Dinner. I cut up nitrate/nitrite free chicken or turkey hot dogs, mix them in and presto - a gourmet meal (if you are under 10 years old, anyway!) :) Annie's also makes a whole wheat mac and cheese. We don't like it as well but it is a good second choice.
Unfortunately you can find dyes in just about everything from vitamins to dairy products like ice cream, yogurt, flavored milk, butter spreads and cheese. Some breads and salad dressings have dyes and many pre-packaged "treats" are loaded with dye. The key is to start reading labels - every label. And beware if a package says "artificial colors and flavors" because sometimes that is all the warning you get.
I'll move on to something else in my next post. Happy hunting in your grocery store!